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Big Change at Google: What It Means for Your Local Business

By Hanzo Hattori on 2024-12-03

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If you own a local service business- like a plumbing company, gym, or florist- Google has made a major change that could impact how customers find you.

Pop Quiz: What's the #2 Search Engine?


Most people would guess Bing or DuckDuckGo. But the real answer might surprise you: it's Google Maps! That's right- after Google Search itself, Google Maps is the second most popular search tool.






Why Does This Matter for Your Business?


When someone searches for something like "florist near me," the results follow a pattern:

  • Paid Ads appear first. These are businesses paying Google to be at the top..

  • Google Maps listings come next, showing a map with local businesses pinned.


How does Google choose which businesses show up on that map? It all comes down to Google Business Reviews. Google gives priority to businesses with the highest number of positive reviews. If you don't have many reviews, or your competitors have more, you're less likely to appear near the top- meaning fewer customers are likely to find you.



Google Seller Ratings Image

Google Seller Ratings Image


Why Google Reviews Are Crucial


Reviews are "social proof," or trust signals, that influence buying decisions. In fact, the top two Google results get over 80% of search traffic. This means having a strong profile on Google Maps with great reviews is more powerful than Facebook ads or SEO.

How Fugu Can Help You Win More Customers


We get it- running your business is a full-time job. You don't have time to manage marketing and reviews on top of it all. That's where Fugu comes in.

Fugu helps you easily gather more Google reviews from your happy customers. Here's how:



  • We automatically reach out to your past customers on your behalf.

  • We make it simple for them to leave a review.

  • The result? More positive reviews, better visibility, and more new customers.



Ready to Grow?


If you're looking to bring in more customers, book a call with us. We'll show you exactly how Fugu can make your business stand out on Google Maps, bringing in more customers without taking up your time.


See Fugu in action!

Book a Demo