Many small business owners ask the same question: How do I grow my business? While there are countless ways to grow, what they're really asking is, What's the BEST way to grow my business? But after talking to hundreds of business owners, we've found that the question is a bit more subtle: How can I guarantee that if I spend my hard-earned money, I will get new customers?
In this article, I'll answer just that. While there are dozens of great ways to market your business, what's the least risky approach? How can you spend as little as possible and know for sure that it will bring in new customers-and lots of them? Who doesn't want to increase their chances of success in business?
Now, a comprehensive marketing strategy can include everything from new-school tools like AI bots, Facebook and Instagram ads, and cold email outreach, to old-school methods like mailers, flyers, and radio ads. All of these can work, but you're here looking for something that will work.
The best answer is simpler than you might think- Customer Reviews.
Due to major changes in the world's biggest search engine (more on that in another article), customer reviews have become the single best way to grow your business. The more positive reviews you have, the more inbound customers you'll get in your market. Customer reviews are the new currency. Your online reputation, especially Google reviews, is now your digital footprint.
Gathering Google Reviews is the most effective and cost-efficient way to grow your business- often even cheaper than Facebook ads or radio ads! Yes, you read that right-cheaper AND more effective.
Still doubt it? Remember when people used to rely on the Yellow Pages to find businesses? Business owners would name their companies "AAA Plumbing" or "A+ Drycleaning" to be listed first in the directory, hoping to get noticed first. The same principle applies today, but instead of the Yellow Pages, it's Google Reviews that determine your place in the rankings.
It's simple: Do a great job, provide amazing service, and people will leave positive reviews. If you have more positive reviews than your competitors, you'll show up first in search results. Being first in search results is the single largest driver of new customers for your business- consistently.
That's where Fugu comes in. Fugu is built specifically to help you turn your happy customers into Google reviews. You don't have to have more customers than your competitors, just more customers leaving reviews.
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